Classics Revamped

Transforming The Icons

Classic bags are the ultimate pieces to have in your fashion arsenal. They never run out of style, are always in popularity, and they have a great resale value in the event that you want something new. An important extension to one’s personality, you can never go wrong with a beautiful, reliable bag. They have been passed through generations, selling through the ages, and the lust to own one never dies.

Designers time and time again complement these classic pieces with a touch of glamour using fun colors and prints. They understand the importance of keeping up with change and building upon new customers, especially the Millennials and even more recently Gen Z. The top brands are regularly updating their classic pieces to ensure that they meet the expectations of these new shoppers, while still catering to their loyal clientele. In recent years we have seen high-end designers revamping their most classic pieces in commemoration of new seasons, new creative directors, you name it – and it definitely seems to be working for them.

We've picked some of the most popular classic bags of all times, with a peek at their many variations throughout the years.


Hands-down, this bag is the epitome of class. Introduced in 1955, the iconic Chanel Classic Flap is a timeless accessory which has only grown more powerful in the past six decades. From prints and textile to hand painting and embellishments, this classic bag becomes more appealing and more exclusive with every revamp. Even when you think the Chanel Classic Flap may not be your style, a patchwork flap bag or a bag in pink ombré may just change your mind.


To serve the travel needs of the wealthy elite, the Keepall was invented by George Vuitton in 1930. It was due to its functionality and everyday style that the brand became more prominent in the fashion circuit, rising to the massive household name that it is today. Classic monogram or damier duffles can be spotted in airports across the globe, so of course the limited edition pieces, from glossy, silver-coated Keepalls to traditional numbers splashed with bright pink flowers, are even more of a head-turner.


Not a surprise! This list would be incomplete without the Speedy. With a demand from their clientele to create a smaller, travel-sized version of the Keepall, Louis Vuitton shortly developed the Speedy. This bag gained popularity instantly and is growing in high demand, even in the resale market. Collaborations with extraordinary artists have brought us some of the most remarkable Speedy pieces, such as the dreamy and romantic watercolor monogram to the loud and proud graffiti prints.


The Birkin is the highest level of exclusivity in the world of handbags. As one of the most highly recommended commodities for a positive ROI, this investment piece is elevated more and more with unique spins to its iconic design. Exotics skins, unique detailing, and wild, limited edition colors make this piece exhilarating with every revamp. Our favorites include the Ghillies and the Arlequin, special edition pieces that graces few closets across the world.


Initially rejected by the company for being too light and too soft, the City bag – thanks to creative director Nicholas Ghesquière – finally made its way to the runway and to every fashionista’s wardrobe. Avid City bag collectors have many variations in their closets, including metallic finishes, graffiti prints, perforated or multicolored leathers, and more. Thank Ghesquière for delivering the most iconic Balenciaga handbag into the spotlight!

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