Rebag Takes LA: The Opening Event

Now In Beverly Hills & Melrose Place

Within its beautiful foliage covered exterior walls, Rebag Melrose Place kicked off the official opening of both of Rebag Los Angeles stores with music, tasty bites, libations, and a packed guest list.

On the evening of November 8th, on the iconic street of Melrose Place, one of Rebag’s newest Los Angeles locations was filled to the brim with some of LA’s most beautiful people to celebrate Rebag expanding its brick and mortar footprint. Hostess Kyle Richards and Rebag CEO, Charles Gorra, circulated amongst guests as music by Jeanne Kietzen, and conversation filled the venue. Faye Resnick and Kathy Hilton also made an appearance to support close friend Kyle and the opening of the store.

Caroline Daur and Alexa Kort enjoyed the festivities, chatting with Charles Gorra, Kyle Richards, and other guests.

Attendees sipped on wine and the signature drink of the evening, the “Rebag Express”, consisting of vodka, pineapple juice, and peach schnapps.

Guests were also invited to create custom fresh flower arrangements at the Rebag flower cart as a keepsake souvenir to take home. The flowers were a massive hit!

With Rebag’s extensive reserve of handbags lining the walls, patrons perused, modeled, and photographed the beautiful pieces on display. It was no surprise that influencers and TV personalities took the opportunity to be photographed in front of Rebag’s signature Birkin Wall.

As people mingled and conversed, deliciously small bites, including ricotta with squash on crostini, mini avocado croquettes, and chicken on watermelon radish tacos were passed around for guests to enjoy.

When asked, several of the guests were to surprised to find out that the bags that decorated the walls were previously owned. It’s not surprising, as Rebag prides itself on its strict condition standards and providing clients with an experience befitting that of a high end boutique.

Handbags are well known to be one of the few accessories that have the potential to appreciate in value over time. Several patrons commented on the investment aspect of the handbag market, stating that, “at these resale prices it makes sense. You may not be buying new, but bags generally depreciate, so to buy now and have the potential of it holding a majority of its value or increasing, makes this appealing.”

There is still a negative stigma surrounding resale, especially in the luxury sector, and even more so in the handbag category. By opening physical locations, Rebag wants to battle this stigma and assure shoppers that luxury is more attainable than ever, and there is a safe and secure way to do it.


Melrose Place

8461 Melrose Place, Los Angeles, CA, 90069

Beverly Hills

9546 Brighton Way, Beverly Hills, CA, 90210
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