Investment Insight
5 Chanel Bags
Worth the Investment
By The Rebag Team, Dec. 13, 2023
Investment-Worthy Chanel Handbags
Rebag’s 2023 Clair Report reveals that the French fashion house, led by creative director Virginie Viard since 2019, has a strong average value retention of 82%, proving that investing in Chanel is always a safe — and stylish — bet. Using millions of data points on primary and secondary market pricing, demand, and trends, the year’s Report determined the French maison’s top five styles in terms of value retention.
The Value of Chanel
Earlier this year, Chanel raised handbag prices as part of its biannual strategy, and once again we saw a corresponding increase in secondary market prices. Styles like the Deauville Tote, 22 Chain Hobo, and Coco Top Handle Bag often exceed their initial retail value in the resale market, showcasing the enduring allure and investment appeal of Chanel’s iconic designs. Styles in pristine or excellent condition, or produced in limited colorways or fabrications, are among the most valuable.
1. Deauville Tote
First unveiled for Chanel’s Spring/Summer 2012 collection, the Deauville Tote pays homage to Gabrielle “Coco” Chanel’s favorite seaside resort in Normandy. Big enough to carry all your beach essentials and more, the Deauville Tote holds 114% of its retail value at resale.
2. 22 Chain Hobo
Introduced in the Spring/Summer 2022 collection, the Chanel 22 is one of the most sought-after bags on the market. With a 112% average retention value, it also doubles as a remarkable investment.
3. Coco Top Handle Bag
For those who gravitate towards the design elements of the Chanel Classic Flap but prefer the structure of a top handle bag, the Coco Top Handle is ideal. With an average retention value of 111%, the style, which debuted in 2015, is definitely worth the investment.
4. Classic Single Flap Bag
One of the most iconic handbags in the world was first created by Chanel in 1955. Today, this iconic model holds 100% of its retail value.
5. 19 Flap Bag
Named after 2019, the year it debuted, the Chanel 19 is a contemporary reimagination of Gabrielle “Coco” Chanel’s legendary 2.55 bag. Also a sound investment choice, this style retains 92% of its value, according to our Clair data.
