Why Is Everyone Dressed in Barbiecore?

Trend Report

Barbie Didn't Wear Any Pink in the Beginning

The first Barbie introduced in 1959 didn't wear any pink. Pink didn't become associated with Barbie until the 1970s.

Barbie Pink Was Born

By the 1980s, Barbie came enclosed in a pink box. In 2008 Mattel finally trademarked that color, and Pantone 219C became the official Barbie Pink shade.

The Origins of Barbiecore

The Barbiecore trend started with Valentino Garavani Fall/Winter 2022.

Valentino Garavani Ignites a Trend

Valentino’s Pierpaolo Piccioli ignited the Barbiecore trend on March 7 in Paris with a daring feat: A monochromatic collection in the same vibrant pink hue for Fall/Winter 2022.

Valentino Garavani's  Pink PP Collection

The collection would become known as the Valentino Pink PP Collection.

Celebrities in Barbiecore

Anne Hathaway (above), Florence Pugh,  Caro Daur, Susie Bubble wore the  Valentino Pink PP Collection to the label's  Fall 2022 Couture show in Rome.

Barbie the Movie

Margot Robbie stars as Barbie and Ryan Gosling as Ken (pictured above)  in Greta Gerwig's upcoming Barbie film. So many stills have been released that they further cemented the Barbiecore trend.

The 25th Anniversary of “Barbie Girl”

Aqua’s ‘90s dance hit “Barbie Girl” (music video  still pictured here) celebrates its 25th anniversary in 2022 after originally debuting in 1997.

How to Do Barbiecore

Go for a more subtle look with an accessory that adds a pop of pink to your look, or go all-out monochromatic like Valentino and dress yourself entirely in Barbie pink.

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