2022 Clair Report
Telfar was added to Rebag in 2021 and immediately soared to the top of our charts. Telfar bags average a wildly impressive 195% of their retail value, making it the top brand and an excellent investment.
The Shopping Bag is an ideal choice for consumers who want to keep up with the latest trends while still being practical and budget-conscious. With a more affordable price point and major celebrities including Oprah Winfrey, Madonna, Zoë Kravitz, and Dua Lipa to count as fans, Telfar figured out a formula for success.
In 2022, Chanel and Louis Vuitton joined Hèrmes to reach Unicorn status, meaning their styles average 85% or more of the retail price at resale..
Hermès gained 15 percentage points over last year, resulting in an average value retention of 103%. That means on average, Hermès bags end up being worth more on the resale market than their initial retail value.
Chanel’s resale value climbed with its primary market price increases, moving up 12 percentage points to an average value retention of 87%. On the primary market, Chanel increased its handbag prices multiple times during the same period, causing price increases at resale.
Louis Vuitton gained 12 percentage points from 2021 with an average 92% retention value at resale.
Prada, Gucci, Bottega Veneta, and Fendi – coincidentally all Italian labels – made the most impressive gains in 2022. Prada’s value increased by 11%, while Gucci, Bottega Veneta, and Fendi each went up 10 percentage points from 2021.
With Miuccia Prada and Raf Simons at the helm, Prada rose by 11 percentage points. Buzzy partnerships and the trendy yet affordable Re-Edition Re-Nylon collection attracted younger consumers, while timeless styles like the Cleo impressed its longstanding clientele.
Creative director Alessandro Michele’s risk-taking approach keeps Gucci at the top. Countless red carpet appearances, a Harry Styles partnership, and the film House of Gucci secured the brand’s place in the pop culture zeitgeist. Gucci’s value climbed 10 percentage points, with handbags by the Florentine fashion house averaging 69% of their original retail value at resale.
Former creative director Daniel Lee revived Bottega Veneta after he arrived in 2018. Lee’s sudden departure last year left many to wonder if the cachet would continue. With current BV creative director Matthieu Blazy’s designs just hitting the market, only time will tell if the storied Italian label maintains its relevance.
Kim Jones brought new life to Fendi following his 2020 appointment as artistic director overseeing womenswear. The Fendace collaboration and the Fendi First bag certainly caused a splash, but nothing like the legendary Fendi Baguette, which celebrated its 25th anniversary last September during New York Fashion Week. All of these factors caused the iconic Fendi Baguette to land at a 115% average value retention on the secondary market.
The Clair Report covers all you need to know about the biggest brands of 2022. Learn more about the resale market, smart investments, and more.