LAUNCHES, JEWELRY

Classic Tiffany & Co. Pieces
From the 1960s Get the Supreme Touch

By The Rebag Team, Nov. 10, 2021

Supreme adds its cool to a Tiffany & Co. collaboration.

Nearly a year after Tiffany’s LVMH acquisition, the luxury jeweler proves that it’s “not your mother’s Tiffany” with a capsule collection inspired by Tiffany pieces from the 1960s. The Supreme x Tiffany & Co. collection includes pendants, a pocket knife, and a t-shirt displaying the Supreme logo in signature Tiffany & Co. Robin Egg Blue.

The new LVMH-backed Tiffany & Co. is certainly proving that it’s “not your mother’s Tiffany.” The legendary New York-based luxury jewelry company announced a limited edition capsule collection with streetwear label Supreme in a move to catapult its cool factor. The collaboration is the latest in a string of Tiffany & Co. marketing efforts meant to elevate the nearly 200-year-old fine jewelry house.

The starting point for the Supreme x Tiffany & Co. collaboration is a silver 1969 key chain engraved with the instructions “PLEASE RETURN TO Tiffany & Co. NEW YORK.” Named “Return to Tiffany,” the collection includes a contemporary, sneakerhead-worthy version of the storied key chain that reads “PLEASE RETURN TO Supreme NEW YORK” on a silver heart. The inscription can be found on a heart-shaped pendant that hangs on a ball chain necklace, a heart key-shaped pocket knife, an oval pendant on a string of pearls, heart stud earrings, and a silver oval-shped keychain. They include the number 925, which is the percentage grade of the American Sterling Silver Standard. The capsule collection also includes a minimal Supreme x Tiffany & Co. t-shirt that shows the Supreme logo in Tiffany & Co. Robin Egg Blue on the front and a Tiffany & Co. logo on the back.

LVMH scion Alexandre Arnault, the executive vice president of product and communications at Tiffany & Co., has a track record of elevating heritage brands after leading Rimowa’s recent brand overhaul. This is LVMH’s third Supreme collaboration after a 2017 Louis Vuitton collaboration and a 2019 Rimowa partnership. The Supreme x Tiffany & Co. collaboration could mean that the New York fine jewelry house is on track to go up in value on the resale market after as Rebag’s 2021 Clair Report predicted in the Clair Forecast.

The Tiffany & Co. x Supreme “Return to Tiffany” collection goes on sale on November 11 in the United States and November 13 in Japan.