Originally released in 1991, the bamboo-handled oversized Gucci tote would go on to be one of Lady Di’s go-to handbags in the early ‘90s. The paparazzi couldn’t wait to snap photos of the princess leaving Harbour Gym in London’s Chelsea neighborhood in the biker shorts and collegiate sweatshirts with the Gucci bag in tow that would go on to be an iconic Diana look.

The bag would go bear her name, and in 2021 Gucci creative director Alessandro Michele looked to the Gucci archive for inspiration and reissued the Gucci Diana as part of the Diana capsule collection. Gucci released the bag in three sizes, adding removable neon belts around the handle as an homage to the bands that came with the original to maintain the handle shape.

Bernadette Chirac, the then-first lady of France, presented Princess Diana with a special gift — a square-shaped Christian Dior top handle bag adorned with the Maison’s Cannage pattern that was so exclusive it wasn’t even on the market yet  — in September 1995 during the opening of a retrospective ofImpressionist artist Paul Cézanne at the Grand Palais in Paris.

Then Dior artistic director ​​Gianfranco Ferré designed the top handle bag, previously named the Chouchou (“favorite” in French). After Diana ordered a few more, the house renamed it the Lady Dior in 1996, and the name stuck.

Karl Lagerfeld released the Chanel flap bag that would come to be known as the Chanel Diana in 1989. The house sold it through the mid ‘90s. Princess Diana wore it regularly, so Lagerfeld found it fitting to rename the bag “Diana.” The house rereleased it for Spring 2015.

Salvatore Ferragamo created a bag in 1990 for Lady Diana Spencer, Princess of Wales. She loved it so much that some reports say she owned it in 20 colors. The Italian fashion house reissued the Lady Di bag, now named the Diana Clutch in recent years.