VAULT 101

The Louis Vuitton Alma:

A History

By The Rebag Team, Nov. 15, 2023

A Coveted Handbag

Founded in 1854, French maison Louis Vuitton is the standard of opulent fashion and prestige. With a history that spans decades, and an array of coveted styles, let us narrow it down to one of the brand’s most sought-after handbag styles: the Alma.

The Louis Vuitton Alma: A History

Debuting in 1934, the Alma handbag sprang from a serendipitous encounter between Gaston-Louis Vuitton and Paris’s Alma Bridge. Captivated by the bridge’s refined lines and timeless beauty, Gaston-Louis envisioned a bag that mirrored these qualities. Originally dubbed the “Squire,” its name eventually evolved to Alma, a tribute to the iconic Parisian landmark. Through the years, the Alma has undergone different transformations, embracing new materials, and adapting to the evolving landscape of fashion while maintaining its core essence. Worn by celebrities like Audrey Hepburn, Grace Kelly, and Kim Kardashian, the Alma has transcended eras, solidifying its status as a symbol of prestige.