Cartier 101:  The Love Collection

Designer 101

A Jewelry Powerhouse

Since 1847, Cartier has been producing  incredibly iconic pieces for royal families, celebrities, and dignitaries alike.

Aldo Cipullo

After a decade working for the likes of Tiffany  & Co. and David Webb, Aldo Cipullo landed a job  at Cartier. In the 1960s, Cartier had long been making exquisite jewelry, but it wasn’t until  Cipullo joined that something so emblematic  of the brand was created.

The Birth of an Icon

In 1969, Aldo Cipullo created one of Cartier's  most influential motifs: The Love Bracelet.

The Love Bracelet

This bracelet changed the way people wore jewelry as it was designed not to be  removed easily. It is a tight-fitting oval worn  close to the body that requires screws  and a screwdriver to wear.

Iconic Couples

Cartier gave many famous couples the  bracelets to wear, including Ali MacGraw  (pictured above) and Steve McQueen, Elizabeth Taylor and Richard Burton, and even the Duke  and Duchess of Windsor.

The Love Collection

At first, Cartier introduced the Love Bracelet as a single item, however, today the Love collection includes a selection of cuffs, engagement rings, wedding bands, rings, earrings, and necklaces.

Love at First Sight

Much like true love, Cartier’s Love collection  is eternal. It outlasts passing fads and  remains a coveted jewelry piece for lovers  and jewelry fanatics to come.

What modern people want are love symbols that look semi-permanent—or, at least, require a trick to remove. After all, love symbols should suggest an everlasting quality.

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-Aldo Cipullo

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The Love Collection  on Rebag

There is a large selection of Love designs available to shop on Rebag.com. Show love  to your significant other, friends, or yourself  with the Love Collection!