Gucci Takes  Cruise 2024 to Seoul

Runway

Gucci Resort 2024

Held in Seoul, South Korea, Gucci's Cruise  2024 show was staged in Gyeongbokgung  Palace, the main royal palace of the  Joseon dynasty, built in 1395.

The Gucci Design Team

Despite Sabato De Sarno's recent appointment  as creative director for Gucci, this show was imagined by the label's design team. De  Sarno's debut is set for  later this year, at  Milan Fashion Week. The Gucci Cruise 2024  show was was full of oversized silhouettes,  glitter-luxe, and sporty styles.

Daytime Sparkle

Something to look out for this season, according to Gucci: daytime sparkle. The Florentine fashion giant showcased sparkly handbags, bedazzled trousers, and even sent models in head-to-toe shimmering styles down the runway.

Sport-Luxe

Elevated sportswear remains a strong trend  at the Italian fashion house. As for sport accessories, Gucci did not disappoint; items  from skateboard bags to surf boards made  an appearance on the runway.

Whimsical Graphics

South Korean artist, Ram Han, worked  hand-in-hand with Gucci to create bold,  playful graphics for some of the garments showcased in the collection. This collaboration brought Gucci's Italian flair the South  Korean's electric style together.

Colorful Sneakers

You can always count on Gucci to bring  colorful sneakers into the mix. The bold  orange and blue combination and French  zipper in these sneakers send them straight  into our wish-list for this season.

Matrix-inspired Coats

Long, black coats were rampant in the Gucci Resort 2024 runway. Styled with statement-making sunglasses, and large black boots, the models looked like they were on a mission!

Influential Models

Local icons including Xumeen and Sora Choi paraded down the runway alongside supermodels Karen Elson and Tasha Tilberg.bleh