Watches 101
The Datejust is an iconic timepiece that has undergone countless updates — yet has never lost its appeal. Click through to learn more about the timeless watch model.
The Rolex Datejust, introduced in 1945 to commemorate the brand's 40th anniversary, featured a pioneering self-winding date display that automatically updated at midnight - a groundbreaking innovation.
The Oyster Perpetual Datejust is powered by a self-winding movement, meaning that it is charged by the natural motion of the wearer’s wrist, made in-house by the label.
Rolex Datejusts are crafted in a range of premium materials, chosen by the Swiss watchmaker to ensure durability and precision. Both cases and bezels are manufactured in stainless steel, yellow gold, white gold, or Rolex’s exclusive Everose gold alloy.
Daniel Craig wears a classic stainless steel Rolex Oyster Perpetual Datejust.
Despite numerous updates, the watch’s fundamental design and concept have remained largely unchanged. This is a testament to Rolex’s dedication to innovation and quality, and it’s why the Datejust remains a popular choice among collectors and watch enthusiasts worldwide.
- Hans Wilsdorf, Rolex founder, 1945