VAULT 101
Why Cartier Is Always A Good Investment
By The Rebag Team, Jul. 21, 2023
Cartier’s Enduring Allure
One of the core reasons for Cartier’s outstanding investment performance lies in its enduring allure. For well over a century, Cartier has solidified its reputation as a symbol of luxury and exclusivity. Read on to uncover why the French brand’s heritage, quality and craftsmanship make it a sound investment.
Brand Prestige & Heritage
With a history dating back to 1847, Cartier has established itself as a symbol of luxury and timeless elegance. Its heritage is intertwined with the stories of royalty, celebrities, and influential figures throughout the years including Jackie Kennedy, Princess Diana, Kate Middleton, and many more. Cartier’s name has become synonymous with unparalleled quality and prestige, making its jewelry and watches highly coveted by collectors and connoisseurs alike. Their enduring appeal — and potential value appreciation over time — establishes Cartier as an enduring icon in the world of luxury watches and jewelry,
Exceptional Quality & Craftsmanship
Renowned for its meticulous attention to detail and commitment to using only the finest materials, such as 18k gold and sparkling diamonds, Cartier pieces are crafted to stand the test of time. The brand’s skilled artisans employ traditional techniques combined with innovative approaches to create jewelry and timepieces of unmatched beauty and durability. This dedication to excellence contributes to their potential appreciation in value over time, with Cartier’s reputation for superb craftsmanship solidifying its status as a wise investment for those seeking the possibility of a fruitful return on their investment.
Investment Performance
Cartier’s designs transcend fleeting trends and fashion cycles, contributing to its investment appeal. The brand’s iconic creations, such as the Cartier Love bracelet, the Tank watch, and the Panthère de Cartier collection, have maintained their relevance and desirability across generations. This ensures that Cartier pieces not only retain their value — but can even appreciate over time. Rebag’s 2022 Clair Report, which uses millions of data points on primary and secondary market pricing, demand, and trends to investigate the value of brands on the resale market, tells us that Cartier pieces retain an average of 79% of their value at resale and that the Juste un Clou, Love, and Trinity collections are among the brand’s most valuable. The Maison’s bracelets have a 96% average retention value on the secondary market, while rings carry 62% of their value at resale. In terms of bracelets, the Trinity on Cord is the most investment-worthy, keeping 109% of its retail value. Juste un Clou and Love bracelets follow, with 95% and 99% average value retention, respectively. Rings have a lower retention value, with the Love Wedding Band leading the group, holding 84% of its value at resale.
